ARID Outdoors is a company started by Josh Adams, and Dave Proeber in 2018 with an effort to add conveniences to the weekend camper. The flagship product from the company is the ARID cooling module. ARID’s modular cooling unit is compatible with most cooler brands with capacities ranging from 55 to 210+ quarts. Using Arid’s patent-pending low voltage system, the power consumption of the cooling unit is so low it can be powered off any USB power, including a parked vehicle, or even a small solar panel.
Most of my work was developing the brand, creating marketing campaigns, industrial design, web design, UX and UI, and beyond.